Access China Conference 2016



Chapman Eastway’s Agribusiness consultant Gabriel Passmore attended the latest AccessChina’16 business delegation Conference which sought to develop the opportunity of expanding Australian trade in Chinese markets.

The AccessChina’16 business delegation saw over 200 businesses head to Shanghai, China in October, flying direct from Brisbane West Wellcamp Airport on what was the first international passenger flight from the airport.

TSBE chief executive officer Dr Ben Lyons said taking the conference to China gave businesses a first-hand look of the enormity of opportunity that the Chinese market  represents.

“We know that there are major opportunities for Australian food and agriculture businesses in terms of export to China, and we know that the Chinese are looking to Australia as their preferred supplier for safe, clean and green produce,” Dr Lyons said.

“And these opportunities are only broadened by the recently introduced China-Australia Free Trade Agreement.

“The AccessChina’16 delegation and Ag in Asia Conference stream will give businesses the chance to see for themselves first-hand the opportunities in China, and hear from Chinese businesses who are looking to engage with their products and also other Australian success stories who have already cracked the market.”

The one-day conference stream focussed on macro consumption trends in China, the impact of consumer preferences on export opportunities for food and luxury items and supply chain integrity and logistics considerations.

A number of global business and industry leaders working in the Chinese and Asian markets were guest speakers for the conference.

Meat and Livestock Australia’s general manager of international markets, Michael Finucan, gave insights on the macro picture of the current Chinese market.

In a recently released report by Sinorbis, predictions suggest that by 2020, 81 per cent of urban Chinese consumption growth is predicted to come from upper-middle class households, with annual disposable incomes to reach between A$31,850 and A$60,532.

Affluent households will see their disposable income grow to more than A$60,526.

Additional speakers included a representative from Australia Post’s JV Saicheng and Weber Shandwick China’s president, Darren Burns.

Weber Shandwick are the public relations risk management firm who handled the infamous McDonald’s beef contamination scandal in China.

With consumer insights a key aspect of the conference, representatives from Bon App, China’s most popular bilingual peer-to-peer restaurant critique start-up, consumer trends specialists China Skinny and Incite China, and China’s second largest online-to-offline food ordering market, Ele.me! also spoke

“It’s not often that you see China’s most popular peer-to-peer App, China’s most popular food delivery App, the two leading Chinese consumer trends specialists and Australia Post’s China-side logistics operator all in the one room,” Dr Lyons said.

Following the Ag in Asia Conference, guests attended a targeted business matching session with interested Chinese companies looking to engage with Australia.

The Ag in Asia conference is one of three streams of sessions that was held on day one of the Access China delegation. Other sessions will focus on opportunities in the health and aged care, tourism, manufacturing and sustainable design, mining and resources, and education sectors.

For the very latest in the lead up to the AccessChina’16 Business Delegation, see @TSBEnterprise and @FoodLeadersAus on Twitter, and keep an eye out for #AccessChina16.


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